Project Description
We took Cactus Industrial’s strong existing logo, and developed a brand presence based on a limited colour palette and metal textures. Their products are fairly niche within the energy and renewables sector so it was important to have a strong and recognisable brand to give them a presence in a competitive market.
We also developed sub logos to represent their two major product catergories which could be used across their marketing materials to differentiate what products do what job.
This style was rolled out across multiple exhibition stands and other printed materials to create a cohesive brand feel.
