Hi Marketers & Industry Pros!
It is the current trending topic in the industry. ACTIVATIONS.. ACTIVATIONS.. ACTIVATIONS and we’re here to give you a quick rundown on how they can elevate your exhibition presence.
In a crowded exhibition hall, grabbing attention is only the first step in keeping attendees engaged at YOUR stand. Activation tools are designed to turn passive visitors into active participants, creating memorable experiences that leave a lasting impact. Whether through interactive technology, hands-on demonstrations, or gamified engagement, these tools can dramatically enhance foot traffic and lead generation for YOUR brand.
With the right activations, your brand can go beyond traditional exhibition tactics and create an immersive space that not only attracts visitors but keeps them engaged throughout their stay. Here’s how you can take your stand to the next level 👇
Innovative Activation Tools That Drive Traffic
Tech Activations
Technology-driven engagement is a surefire way to captivate attendees and keep them at your stand longer. Some powerful options include:
- AR/VR Experiences: Transport visitors into a virtual world showcasing your products or services in a way that static displays cannot.
- Interactive Screens & Gamification: Encourage participation with touchscreens, trivia games, or leaderboards that make learning about your brand fun.
- AI-Driven Personalisation: Use AI-powered recommendation tools to suggest products or solutions tailored to visitor needs.
Tactile Engagement
Physical interaction is one of the most effective ways to create lasting impressions. Consider adding:
- Live Product Demonstrations: Let attendees see and experience your product in action.
- Creative Workshops: Offer hands-on activities that showcase your expertise and give visitors a takeaway item.
- Sampling Stations: If applicable, allow guests to try out your product on the spot, whether it’s food, skincare, or tech.
Beyond the Basics
While a coffee stand or juice fridge can attract foot traffic, taking your activation strategy a step further can make your stand truly unmissable:
- Digital Prize Wheels: Encourage engagement with an element of surprise—visitors can spin to win exclusive offers or branded giveaways.
- Selfie Booths with Social Media Integration: Create a shareable moment that spreads brand awareness beyond the exhibition hall.
- Escape Room or Puzzle Challenges: Gamify your stand by incorporating interactive problem-solving tasks that require visitor participation.
What Do These Activation Tools Cost?
Activation tools come in all shapes, sizes, and price points, making it difficult to pinpoint exact costs. Simpler activations, such as branded giveaways or social media selfie booths, can be relatively affordable, while more tech-savvy solutions like AR/VR experiences or AI-driven interactions.. (the list is creatively endless) these can run into the thousands and upwards. Ultimately, the investment depends on the type of experience you want to create and the level of engagement you’re aiming for and of course your overall budget.
As an exhibitor If you’re considering adding activation tools to your stand but aren’t sure where to start, get in touch with us. We can guide you through the options, pricing and ideas that will best suit your budget and help you generate more leads at your next event.
Who Do I Contact for These Amazing Activations?
Our amazing team at Redblu has you covered. Please enquire below for further information.
Final Thoughts..
Thanks for reading to the end of this blog. As the exhibition industry evolves, the Redblu team is staying ahead of the latest trends to help you make the highest impact in every aspect of your upcoming exhibition. Stay tuned for our next post and socials below where we’ll dive into another key industry trend shaping the future of exhibitions as we know it!!
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